Key Points to Remember
- Ideal Headline = Service You Provide + Niche Audience
- Avoid the hype and hyperbole (no ninjas or gurus or big $ promises, etc.)
- Clarity Carries The Day: Make it SUPER easy, clear and simple as to (A) What product or service you provide and (B) Who it's for.
- Your Goal: Within 2 seconds someone who views your LinkedIn headline knows EXACTLY what it is you do and who you focus on helping!